Plant-based meat

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Capital V is a French rural-based investor that only invests in solutions that facilitate sustained behavioral change and eliminate the consumption of animal products. Its investments range from €10,000 to €1m and currently has 20 startups in its portfolio, mainly plant-based meat makers.In 2020, it announced its participation in Pitch & Plant 2020, the global investment competition by Vevolution for plant-based and animal-free startups, offering £100,000 to finalists. Among its recent investments are participation in the extended 2020 seed round of THIS, a UK-based plant-based meat startup that has raised over £6m to date and, in August 2020, in vegan confectionary manufacturer, Livia’s that has raised over £1m so far.

Established in 2015, Unovis Asset Management is a New York-based investor focussed on the alternative protein sector. It has raised two funds to date, the New Crop Capital Trust and The Alternative Protein Fund. It aims to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the consumption of animal protein products. It partners with entrepreneurs developing innovative plant-based and cultivated replacements to animal products, including meat, seafood, dairy and eggs. It currently has 33 companies in its portfolio and has managed three exits to date including Beyond Meat. Its recent investments include the undisclosed convertible note round of Spanish plant-based meat startup Foods for Tomorrow in May 2020 and in the $28m seed round of US plant-based startup Alpha Foods in February 2020.

Shannon Falconer graduated with a master’s in botany at the University of Vancouver in 2006. She also completed a PhD in biochemistry at The McMaster University in 2014. She went on to work as a postdoctoral researcher at Stanford University until 2016 when she decided to become the CEO and co-founder of biotech startup Because Animals. She also led the biotech’s R&D team to develop plant-based nutritional cookies and treats for dog and cats. Because Animals now aims to produce the world’s first cell-based cultured meat products for pets.

Founded in 2011, London-based Agronomics Limited’s principal investing interest is in environmentally-friendly alternatives to the traditional production of meat, wherever they may be located. There are currently 17 companies in its portfolio, all of them in the cellular-based or plant-based protein category and sustainable food production.Its most recent declared investments have been in the March 2021 $48m Series A round of Dutch cell-based meat startup Meatable which leverages pluripotent stem cells for the first time in foodtech, and in the December 2020 undisclosed pre-seed round of Chinese cellular foodtech CellX.

Bezos-backed Chile’s first unicorn uses proprietary AI algorithm to analyze food molecules to produce plant-based meat and dairy products that taste like the original.

Founded in 2018, Kale United is a Stockholm-based ethical investor with an overriding interest in plant-based technologies. It raises funds from crowd campaigns and currently has a portfolio of 30 companies, mostly Swedish alternative meat startups. It had crowdfunded €1.34m by April 2020 for its portfolio of companies from three separate campaigns. It also has a portfolio of plant-based public shares and features a team of vegan expert investors and business leaders. Its founder, Måns Ullerstam, owns a third of the company. He is also CEO of local vegetarian food producer startup Astrid och Aporna.

Green Monday Ventures is the impact investment arm of Green Monday Group founded by longtime Buddhist David Yeung to produce plant-based meat and operate Hong Kong’s first plant-based concept store.Founded in 2012, the Green Monday movement is a social enterprise aimed at promoting sustainable lifestyle concepts like "green food" to address challenges relating to public health, climate change, food security and animal wellbeing. The Hong Kong-based VC was set up in 2013 to focus on investments in alternative protein companies worldwide.

Founded in 2013 and based in Silicon Valley, AgFunder invests in agrifood tech startups globally with the mission of “investing in technologies to rapidly transform our food and agriculture system.” The VC firm has already built a global ecosystem of 85,000+ members and subscribers, which helps grow and scale its portfolio companies. It recently established the New Carnivore fund to invest in startups working to create animal-free protein alternatives including plant-based meat and cultured meat. In 2019, AgFunder and the Australian agrifood accelerator Rocket Seeder co-launched GROW Impact Accelerator in Singapore to accelerate seed and Series A agritech startups from Southeast Asia.

Horizons Ventures is a Hong Kong-based venture capital firm that manages the personal investments of Li Ka-shing, one of Hong Kong’s richest businessmen. Horizons’ investments cover a wide range of tech, media, and telecommunications companies. Standouts include artificial intelligence company DeepMind (acquired by Google in 2014), plant-based meat replacement makers Impossible Foods, and video conferencing software Zoom. It has also backed consumer-facing businesses like Atomo Coffee in Australia, Kopi Kenangan in Indonesia, and US-based distilled spirits company Endless West.

Founded in 2012, Purple Orange’s objective is to support the transition away from animals in the food chain, supporting early-stage food and biotech companies across the globe with a focus on alternative proteins and cellular agriculture. It currently has 12 startups from different nations in its portfolio. Its most recently disclosed investments have been in the December 2020 pre-seed round of Chinese cultured meat startup CellX and in the November 2020 $500,000 pre-seed round of Swedish plant-based food vending startup VEAT. 

Marc Coloma is the co-founder and CEO of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  Earlier, he spent two years at the local government business promotion organization Barcelona Activa's Entrepreneur's With Ideas training program, where Food for Tomorrow’s business and Heura foods product ideas were conceived. Coloma's background includes stints at a Catalonian animal charity and Doctors Without Borders (MSF) in project work and fundraising respectively, and as COO of a catering company. A committed vegan and environmentalist, Coloma was named on Forbes list of 100 Most Creative People in Business in July 2019.

Bernat Añaños Martínez is co-founder and Chief Social Movement Officer of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  He was previously CMO and Chief Growth Officer. A committed vegan and environmentalist, Añaños, worked briefly in China's EventBank, the first smart event management cloud platform, and in the European Parliament's press office in Brussels. Añaños has a first degree in Advertising and Public Relations from the University of Barcelona, a master’s in Corporate Communication and Public Relations from the UK’s Leeds University and a postgraduate qualification in Digital Marketing from the Autonomous University of Barcelona.He has volunteered at various NGOs for about 13 years.  

Marinya Capital is the family office ofJohn B Fairfax from the Australian Fairfax family, who originally established Fairfax Media, a large media company. Marinya largely invests in property and agricultural businesses but has also made at least two investments in tech startups and in an Australian VC. Its most recent disclosed investments were in the $4.7m July 2021 seed funding round of NovoNutrients, the US-based biotech producer of alt-protein using fermentation and CO2 and other emissions,  and in the $55m Series B round of Australia’s premier plant-based brand v2food in 2020.

Serena Ventures is a venture capital investment firm founded by professional tennis player and businesswoman Serena Williams. The company focuses on early-stage companies founded by young, diverse teams. Since it was founded in 2014, it has invested in more than 30 companies with a cumulative market cap of $12b. Coffee brand Kopi Kenangan is its first investment in the Indonesian market. Serena Ventures has invested in notable companies like plant-based meat maker Impossible Foods, cryptocurrency exchange Coinbase, as well as Serena Williams’ own fashion label, S by Serena.

Lever VC was founded in 2018 by Nick Cooney, an early investor of Beyond Meat and Memphis Meats. He is also the co-founder of Good Food Institute. Lever has currently invested in 14 startups from the US, Europe, Asia and Latin America.Focused on investments in early-stage alternative protein companies, the firm announced the first close of its Lever VC Fund I in August 2020, with its fourth close at $46m in April 2021. The final close will be completed by June 2021. Investors in the fund include NFL and NBA athletes, British nobility, food businesses, alt-protein companies and family offices as limited partners.In June 2020, Lever launched a $28m joint investment fund and accelerator to invest in Chinese plant-based and cell-cultivated meat and dairy companies. The Lever China Alternative Protein Fund will invest RMB 40m in alt-protein companies in mainland China over the next four years.

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